12 Do's and Don'ts for a Successful pertinent famous people
http://stutterfree.co.uk/The-Eight-Utmost-Celebrity-Video-Messages-Errors-You-Can-Easily-Avoid.html
Celebrity advertisements are very effective in creating this perception of quality in the eyes of the consumer. He talks to everyone like he's known them forever, drives a big pick-up truck, and he's always smiling.